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Now you have the power to drill down into benchmarks by vertical, spend level and AOV ranges. This is a big step in our continuous mission to let you compare your metrics to the most relevant companies possible. Plus, we’ve upgraded the weekly roundup emails.
When benchmarking marketing data, it’s important to compare to companies similar to yours, as typical results can vary across different categories of companies.
For example, CPCs for a cosmetics company should look quite different from CPCs for a company selling socks.
Now, when you log into the dashboard, it will be filtered to show you market data from your Default Peer Group - the group of other companies that are most similar to yours.
You can change the filters to drill down to companies that have whichever vertical, spend/month, and AOV that you’d like to check out. You can also still filter the data by objective and targeting type. We took a stab at setting a Default Peer Group for each of you (let us know if you want yours changed), and soon you'll be able to change your default in the dashboard.
If your vertical / spend / AOV is on the border between a few categories, you can benchmark against multiple categories of companies. Or, if you want to see what will happen when you scale up ad spend, you can do that too!
It’s easy to compare your metrics to a hyper-targeted cross section of the market - of companies just like yours. You can be more confident that the market data is relevant for you.
We’ve also upgraded the weekly emails to include benchmarks against companies just like yours, your Default Peer Group, so you can also get ultra-accurate data there too.
The emails also got a face lift. Many users said they forward these around their org and agencies, so we wanted them to help you put your best foot forward.
Keep an eye out for a lot of new features coming soon. We love hearing from customers, so if you have a feature request, are interested in our platform, or just want to chat, get in touch at yarden@varos.com.
About the Author
Yarden Shaked
Co-founder & CEO at Varos
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Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
Bottom line: I’m recommending Varos to you all because it’s FREE (for now) and it’s already added a ton of value for myself and my clients.Check it out 👇
I would definitely recommend checking out Varos. With Varos you can easily see how your peers are performing, for free. You get insights into not only TikTok Ads benchmarks, but also similar data for Facebook Ads, Google Ads, and more. #VarosAmbassador
Varos allows thousands merchants to upload anonymize marketing data across meta and google and aggregating it to show what the average is across different categories and ad spend
With varos.com, I can see exactly how our performance across channels stacks up against our competitors in our space.
Compare your ad performance to benchmarks of companies just like yours, anonymously.
I would've killed for this tool years ago and now it's here and oh it's free. Amazing.
I've been seeing some content about @Varos_com so we decided to check it out.
One underrated feature of theirs is the Shopify Benchmarking, which is FREE btw.
Literally impossible to access this data anywhere else. Check out what we're seeing at @my_obvi 👇
I'm loving what @Varos_com is doing with providing much more relevant benchmarks for #ecommerce... especially since it shows that we are absolutely DOMINATING @Elumynt on #facebookads!
This is in the Baby and Children vertical.#fbads #ppcchat #retail #dtc
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